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Brand manager

ECCO
  • Полная занятость
  • Опыт: 1-3 года
  • Описание: Role description: You will work collaboratively with Global HQ and across a variety of functions with global & local colleagues from Marketing, Product, Retail & eCommerce, PR, etc. This position requires consumer empathy, strong interpersonal skills, self-motivation, and attention to details & deadlines. Good knowledge of creative development process (both locally from scratch & adaption of global materials) & execution of the go-to-market plans would be a huge plus. MAIN FUNCTIONS: Lead creative adaptation and localization of the global creative materials, as well as creative development of local materials: OLV, in-store communication, in-mall communication and other formats Execute photo shooting of the new products and fashion lookbooks to showcase new collections Select and manage creative and production agencies Be an internal customer of the in-house Content Studio that develops designs of the banners and promo materials Lead consumer research to test new creative materials Manage media agencies in execution campaigns of various formats: digital, OOH, in-mall, metro, etc Manage marketing communication budget: media, creative adaptation and development, market research MAIN SKILLS AND COMPENETCIES: 2 years of brand management experience within an FMCG or retail company At least 1-2 years of experience in planning and executing complex media campaigns. Work with media agencies. Coordination with creative agencies. Analyzing post-campaign reports Self-organized. Superior project-management skills - to effectively lead the planning and execution of marketing campaigns and creative development Strong creative development skills: briefing and de-briefing creative agencies Equally comfortable leading the creative localization as well as creative development from scratch Strong presentation skills. Clear communication. Ability to lead the discussion, hear the counterparts and argue own viewpoint Genuine interest in fashion retail Fluent English WE OFFER: Work in an international company Opportunity for growth, trainings and participation in specialized conferences and cross-functional projects Extended health insurance program, office doctor Flexible working hours from 8.00, 9.00 or 10.00, with opportunity to work remotely on Fridays Comfortable work space at business center Linkor, next to Aviapark (metro CSKA) 50% discount on all products 2 free pairs of shoes per year Discount program from Best benefits partners Total compliance with labor law HIRING STAGES : Online interview with HR manager (where we outline the basis of our corporate culture and brand history, will discuss your work experience and will understand if our expectations are aligned ) Online testing ( behavioral and cognitive ability tests) Meeting with head of department (office tour) Job offer